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Our expert fishmongers, lead the way in sourcing the freshest of ingredients, here at Urban Prime. Served by our skilled artisans, our flavorful fish and shellfish, come from the fishing boats of Cape Canaveral and Key West.

When you arrive at the Urban Prime Seafood counter, you will find an impressive variety of culinary gems including Key West Pink Shrimp, Wild Halibut, Organic Salmon, Oysters, Clams, Scallops and many more. Our dedicated, expert fishmongers can assist you with the cutting, cleaning, filleting or pin boning any whole fish, as well as, offering helpful tips in preparing your fresh fish at home.

Tips, Ideas, and Recipes